When someone lands on your website, you only have a few seconds to grab their attention and entice them to keep reading.
So your home page needs a punchy, persuasive opening line that alludes to what you do, who you do it for and how you do it better than anyone else.
But articulating all of that in just 4-10 words is hard. Really hard.
And that's exactly why so many businesses opt for the classic 'Welcome to ABC Ltd' - a complete waste of the most valuable space on your website, in my opinion.
I'm going to help you write something WAY better than that.
In this workbook, I'll walk you through my 4-step headline writing process and give you 10 fill-in-the-blank formulas to make it easy peasy.